J.Lindeberg new golf apparel collection for SS21 celebrates ‘the power and beauty of nature, while capturing the feeling of being one with the game’.
Available at retail from May 29, the Swedish fashion brand’s new collection embraces style, performance and ease to provide a feeling of technical support and lightness. As a reflection of the beautiful nature surrounding golf, the design features a seasonal flower print and colour choices mimicking nature, with bright blue, deep green and calming white hues.
Neil Lewty, J.Lindeberg’s Head of Design, said: “With a high demand in design and performance, we’ve revisited our golf favourites and put them in a modern context to meet the requests of the people and the planet.”
The new collection also brings a new take on performance and sustainability, with innovations and improvements on the fabrics and durability and a focus on fabrics that are Bluesign approved or OEKO-TEX certified. These trusted certifications stand for transparency in the supply chain and production process, while ensuring the best and safest materials for both people and the environment.
Sara von Feilitzen, J.Lindeberg’s Head of Sustainability, said: “We’ve worked hard to ensure transparency and traceability in our entire supply chain, and we can proudly say that we’ve reached that goal. Our focus now is to continuously reduce our climate impact by increasing our share of low-impact fabrics and processes.”
To view the range online and to locate stockists, visit www.jlindeberg.com
For more information please see www.golfbusinessnews.com