The Bucket Pros Appoints European Sales Director

February 2021
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The Bucket Pros has appointed Calle Carlsson as its new European Sales Director as it seeks to expand its a driving range income-boosting business into the wider European market.

Carlsson, previously the CEO of Lumine Mediterrànea Beach & Golf Community in Spain, has taken on the new role. Having successfully managed the award-winning resort over the last nine years, he brings an enviable career history alongside a breadth of knowledge of the golf industry.

The Buck Pros’ expansion into other European countries follows several years of growth in the Swedish market, where it has partnered up with golf clubs from all over the nation, with its focus on new technology, digitalisation and modern design.

Andreaz Lindberg, chief executive of The Bucket Pros, said: “To lead our expansion across Europe required a dream candidate and we are delighted to announce that Calle has joined the team. His vast experience and knowledge will be invaluable, not only for our clients, but for the rest of our company. He has a great reputation and a large network of colleagues that we hope to support in helping develop and reach their potentials. Not least, we see Calle as a sharp leader who knows what it takes to build a great team.”

“This is an incredibly exciting opportunity, and I am delighted to be part of the team,” said Carlsson. “I am looking forward to being involved in the launch and assisting in making The Buckets Pros a leader in the driving range sector. Having tested and worked with several of The Bucket Pros products during my time at Lumine, and seen beneficial results, I am convinced that their technology and solutions will help any golf club and range operator develop their offering and become more profitable.”

Lindberg added: “Since the autumn of 2019, over 40 Swedish golf clubs have chosen to start our ‘Boost Method’. This 12-to-18-month business development strategy focuses on the profit centres in and around driving range. The purpose is to identify our clients’ current situation and offer a solution to reach the true potential of their driving range. We provide them with all the tools and support needed for them to maximise revenues and build a profitable range. This is a pivotal time for golf, and we envisage a new emerging market of golfers that alongside our clients, we want to take full advantage of.”

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